Blog 7A-Rhetorical Terms

It is important to use subject specific rhetorical terms in the writing process because it grabs the attention of the audience.  The point of an essay to capture the audience and make them want to continue reading and be interested.  Also, it is used to persuade the audience.  There are 5 rhetorical terms that have been discussed in class: Eye Tracking, Visual Structure, Compare and Contrast, Openness, and Explicit Text.

1. Eye Tracking: Process of reading the eye movements while watching a stimuli. Purpose to see where the eye captures the attention
2. Visual Structure: The complexity of the image and how the image is structured to capture the audience.
3. Compare and Contrast: When one grabs two or more images and finds the similarities and differences in the two images. You can do it Subject by Subject or Side by Side.
4. Openness: Observation that images are more open to interpretation.
5. Explicit Text: The sort of text that is straight forward. No beating around the bush.